Development of "On-the-Spot" and/or Appointment Setting Programs at Trade Shows
On-the-Spot Selling Programs:

  • Techniques for attracting prospects to the booth
  • Process for targeting and then qualifying the real buyers
  • Creation of On-the-Spot sales presentation, rebuttals and customers Q&A
  • Creation of all collateral materials
  • Development of special sales offers to create the impulse buy now customer
  • Development and training of specific order closing techniques (e.g. Q-W-O-R mini-clinics)
  • Sales turnover procedures and techniques
  • Order button-up procedures
  • Training & Procedures manuals
  • Elimination of possible multiple channel conflict

Appointment Setting Programs:

  • Techniques for attracting prospects to the booth
  • Process for targeting and qualifing the real buyers
  • Creation of appointment setting presentations, rebuttals and customer Q&A
  • Creation of all collateral materials
  • Creation of unique gifts and/or special offers as an incentive to secure appointments
  • Appointment button-up procedures and techniques
  • Creation of phone scripts to confirm appointments
  • Training and Procedures manuals
  • Elimination of possible multiple channel conflict
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