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Development of "On-the-Spot" and/or Appointment Setting Programs at Trade Shows
On-the-Spot Selling Programs:
Techniques for attracting prospects to the booth
Process for targeting and then qualifying the real buyers
Creation of On-the-Spot sales presentation, rebuttals and customers Q&A
Creation of all collateral materials
Development of special sales offers to create the impulse buy now customer
Development and training of specific order closing techniques (e.g. Q-W-O-R mini-clinics)
Sales turnover procedures and techniques
Order button-up procedures
Training & Procedures manuals
Elimination of possible multiple channel conflict
Appointment Setting Programs:
Techniques for attracting prospects to the booth
Process for targeting and qualifing the real buyers
Creation of appointment setting presentations, rebuttals and customer Q&A
Creation of all collateral materials
Creation of unique gifts and/or special offers as an incentive to secure appointments
Appointment button-up procedures and techniques
Creation of phone scripts to confirm appointments
Training and Procedures manuals
Elimination of possible multiple channel conflict
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